Brand Postcolonial. 'Third World' Texts and the Global

This book studies the making of the postcolonial author and text as a brand. It examines specific themes, wherein the postcolonial text acquires global visibility, even determining the nature of global debates: the authenticity of representing 'native' cultures, subalternity, indigeneity,...

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Bibliographic Details
Main Author: Nayar, Pramod K. (auth)
Format: Book Chapter
Published: De Gruyter 2019
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Online Access:Get Fullteks
DOAB: description of the publication
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100 1 |a Nayar, Pramod K.  |4 auth 
245 1 0 |a Brand Postcolonial. 'Third World' Texts and the Global 
260 |b De Gruyter  |c 2019 
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520 |a This book studies the making of the postcolonial author and text as a brand. It examines specific themes, wherein the postcolonial text acquires global visibility, even determining the nature of global debates: the authenticity of representing 'native' cultures, subalternity, indigeneity, and humanism. It studies the circulation of the postcolonial as literary-ethnic chic and the author as a globally mobile celebrity. 
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653 |a Postcolonial 
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