Consumer Behavior - Practice Oriented Perspectives
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our b...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Published: |
IntechOpen
2017
|
| Subjects: | |
| Online Access: | Get Fullteks DOAB: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01753naaaa2200301uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_43957 | ||
| 005 | 20210211 | ||
| 020 | |a 65839 | ||
| 020 | |a 9789535136200 | ||
| 020 | |a 9789535136194 | ||
| 024 | 7 | |a 10.5772/65839 |c doi | |
| 041 | 0 | |a English | |
| 042 | |a dc | ||
| 100 | 1 | |a Senay Sabah |4 auth | |
| 245 | 1 | 0 | |a Consumer Behavior - Practice Oriented Perspectives |
| 260 | |b IntechOpen |c 2017 | ||
| 300 | |a 1 electronic resource (134 p.) | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end. | ||
| 540 | |a All rights reserved |4 http://oapen.org/content/about-rights | ||
| 546 | |a English | ||
| 653 | |a Trade | ||
| 653 | |a Social Sciences and Humanities | ||
| 653 | |a Management and Economics | ||
| 653 | |a Business | ||
| 653 | |a Marketing | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://www.intechopen.com/books/consumer-behavior-practice-oriented-perspectives |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/43957 |7 0 |z DOAB: description of the publication |