Consumer Behavior - Practice Oriented Perspectives
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our b...
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Main Author: | Senay Sabah (auth) |
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Format: | Book Chapter |
Published: |
IntechOpen
2017
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Subjects: | |
Online Access: | Get Fullteks DOAB: description of the publication |
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