Consumer Behavior - Practice Oriented Perspectives

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our b...

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Bibliographic Details
Main Author: Senay Sabah (auth)
Format: Book Chapter
Published: IntechOpen 2017
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