Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI...

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Hlavní autor: Habryn, Francois (auth)
Médium: Kapitola
Vydáno: KIT Scientific Publishing 2012
Témata:
Services
Social Networks
Business Analytics
Customer Intimacy
Strategy
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