Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte
Customer Relationship Management (CRM) und die Unterstützung von CRM durch stationäre und mobile Informations- und Kommunikationstechnik (IKT) haben in der einschlägigen Literatur eine hohe Relevanz. In der Arbeit werden CRM-Projekte in Unternehmen des Business-to-Business-Bereichs empirisch unt...
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Main Author: | Bulander, Rebecca (auth) |
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Format: | Book Chapter |
Published: |
KIT Scientific Publishing
2008
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Subjects: | |
Online Access: | Get Fullteks DOAB: description of the publication |
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