Digital Communication Management
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolate...
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| Format: | Book Chapter |
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IntechOpen
2018
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| Online Access: | Get Fullteks DOAB: description of the publication |
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| LEADER | 01617naaaa2200289uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_45123 | ||
| 005 | 20210211 | ||
| 020 | |a intechopen.70959 | ||
| 020 | |a 9781789235142 | ||
| 020 | |a 9781789235159 | ||
| 024 | 7 | |a 10.5772/intechopen.70959 |c doi | |
| 041 | 0 | |a English | |
| 042 | |a dc | ||
| 100 | 1 | |a Beatriz Peña-Acuña |4 auth | |
| 245 | 1 | 0 | |a Digital Communication Management |
| 260 | |b IntechOpen |c 2018 | ||
| 300 | |a 1 electronic resource (178 p.) | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. | ||
| 540 | |a All rights reserved |4 http://oapen.org/content/about-rights | ||
| 546 | |a English | ||
| 653 | |a Business Administration | ||
| 653 | |a Social Sciences and Humanities | ||
| 653 | |a Management and Economics | ||
| 653 | |a Business | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://www.intechopen.com/books/digital-communication-management |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/45123 |7 0 |z DOAB: description of the publication |