Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes

In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal...

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Main Author: Hernández-Pérez, Manuel (auth)
Format: Book Chapter
Published: MDPI - Multidisciplinary Digital Publishing Institute 2019
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020 |a books978-3-03921-009-1 
020 |a 9783039210084 
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024 7 |a 10.3390/books978-3-03921-009-1  |c doi 
041 0 |a English 
042 |a dc 
100 1 |a Hernández-Pérez, Manuel  |4 auth 
245 1 0 |a Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes 
260 |b MDPI - Multidisciplinary Digital Publishing Institute  |c 2019 
300 |a 1 electronic resource (162 p.) 
506 0 |a Open Access  |2 star  |f Unrestricted online access 
520 |a In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal of the characters and stories. The transnationalization of investment capital, diversification of themes and (sub)genres, underlying threat in the proliferation of illegal audiences, development of internet streaming technologies, and other new transformations in media-mix-based production models make the study of these products even more relevant today. In this way, manga (Japanese comics), anime (Japanese animation), and video games are not necessarily products designed for the national market. More than ever, it is necessary to reconcile national and transnational positions for the study of this cultural production.The present volume includes contributions aligned to the analysis of Japanese popular culture flow from many perspectives (cultural studies, film, comic studies, sociology, etc.), although we have emphasized the relationships between manga, anime, and international audiences. The selected works include the following topics:• Studies on audiences-national and transnational case studies;• Fandom production and Otaku culture;• Cross-media and transmedia perspectives;• Theoretical perspectives on manga, anime, and media-mixes. 
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546 |a English 
653 |a transnational 
653 |a animesque 
653 |a co-productions 
653 |a live performance 
653 |a technological specificity 
653 |a scholarship 
653 |a manga 
653 |a transnational animation production 
653 |a Prince of Tennis 
653 |a export 
653 |a voice actors 
653 |a trans-acculturation 
653 |a 2.5-Dimensional musicals 
653 |a Japan 
653 |a Europe 
653 |a transduction 
653 |a Niconico 
653 |a creative industries 
653 |a manga and anime 
653 |a Japanese cultural studies 
653 |a global popular 
653 |a TV studies 
653 |a Japanese animation market 
653 |a youth cultures 
653 |a OEL manga 
653 |a bande dessinée 
653 |a comics 
653 |a audience participation 
653 |a media 
653 |a global manga 
653 |a characters 
653 |a Sakura Wars 
653 |a media-form 
653 |a dispersed agency 
653 |a identity 
653 |a media mix 
653 |a editorial 
653 |a kawaii 
653 |a transnationality 
653 |a materiality 
653 |a media-mix 
653 |a performance 
653 |a Japanese studies 
653 |a Kadokawa Dwango 
653 |a fan culture 
653 |a anime 
856 4 0 |a www.oapen.org  |u https://mdpi.com/books/pdfview/book/1386  |7 0  |z Get Fullteks 
856 4 0 |a www.oapen.org  |u https://directory.doabooks.org/handle/20.500.12854/50784  |7 0  |z DOAB: description of the publication