Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...
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Format: | Book Chapter |
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Frontiers Media SA
2015
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Online Access: | Get Fullteks DOAB: description of the publication |
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