Selected Issues in Global Health Communications
This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to c...
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| Format: | Book Chapter |
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IntechOpen
2018
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| Online Access: | Get Fullteks DOAB: description of the publication |
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| LEADER | 01817naaaa2200301uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_59145 | ||
| 005 | 20210212 | ||
| 020 | |a intechopen.72462 | ||
| 020 | |a 9781789237900 | ||
| 020 | |a 9781789237894 | ||
| 024 | 7 | |a 10.5772/intechopen.72462 |c doi | |
| 041 | 0 | |a English | |
| 042 | |a dc | ||
| 100 | 1 | |a Muhiuddin Haider |4 auth | |
| 700 | 1 | |a Heather Nicole Platter |4 auth | |
| 245 | 1 | 0 | |a Selected Issues in Global Health Communications |
| 260 | |b IntechOpen |c 2018 | ||
| 300 | |a 1 electronic resource (90 p.) | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter. | ||
| 540 | |a All rights reserved |4 http://oapen.org/content/about-rights | ||
| 546 | |a English | ||
| 653 | |a Health Administration | ||
| 653 | |a Social Sciences and Humanities | ||
| 653 | |a Management and Economics | ||
| 653 | |a Business | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://www.intechopen.com/books/selected-issues-in-global-health-communications |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/59145 |7 0 |z DOAB: description of the publication |