Consumer Behavior and Marketing
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert a...
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| Format: | Book Chapter |
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IntechOpen
2020
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| Online Access: | Get Fullteks DOAB: description of the publication |
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| LEADER | 01665naaaa2200301uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_67309 | ||
| 005 | 20210420 | ||
| 020 | |a intechopen.77647 | ||
| 020 | |a 9781789238563 | ||
| 020 | |a 9781789238556 | ||
| 020 | |a 9781789854688 | ||
| 024 | 7 | |a 10.5772/intechopen.77647 |c doi | |
| 041 | 0 | |a English | |
| 042 | |a dc | ||
| 072 | 7 | |a KJS |2 bicssc | |
| 100 | 1 | |a Reyes, Matthew |4 edt | |
| 700 | 1 | |a Reyes, Matthew |4 oth | |
| 245 | 1 | 0 | |a Consumer Behavior and Marketing |
| 260 | |b IntechOpen |c 2020 | ||
| 300 | |a 1 electronic resource (142 p.) | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by/3.0/ |2 cc |4 https://creativecommons.org/licenses/by/3.0/ | ||
| 546 | |a English | ||
| 650 | 7 | |a Sales & marketing |2 bicssc | |
| 653 | |a Sales & marketing | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://mts.intechopen.com/storage/books/7830/authors_book/authors_book.pdf |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/67309 |7 0 |z DOAB: description of the publication |