Customer Relationship Management and IT

All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerfu...

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Bibliographic Details
Other Authors: Dintsis, Danil (Editor)
Format: Book Chapter
Published: IntechOpen 2020
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