Promotion and Marketing Communications
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...
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| Drugi avtorji: | , |
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| Format: | Book Chapter |
| Izdano: |
IntechOpen
2020
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| Teme: | |
| Online dostop: | Get Fullteks DOAB: description of the publication |
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