Promotion and Marketing Communications

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...

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Bibliografski detalji
Daljnji autori: Ayman, Umut (Urednik), Kemal Kaya, Anıl (Urednik)
Format: Poglavlje knjige
Izdano: IntechOpen 2020
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