Marketing Strategies of the Horticultural Production Chain

Marketing Strategies of the Horticultural Production Chain

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

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Détails bibliographiques
Autres auteurs:	Palma, Marco A. (Éditeur intellectuel)
Format:	Chapitre de livre
Publié:	Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021
Sujets:	Business strategy marketing relationship marketing social-media marketing new-media marketing green industry qualitative garden center nursery landscape Acer rubrum Taxodium distichum Vitex agnus-castus gain loss landscape establishment tree establishment food loss sustainability food supply chain food security loss management productivity Keywords: food security horticulture tomato postharvest loss food loss and waste private food policy and standards destination of loss price consciousness visual attention in-store signage ornamental plants conjoint analysis smallholders farm production diversity food consumption diversity seasonal food consumption Tanzania ornamental horticulture businesses nurseries garden centers landscape businesses social media marketing costs export performance ARDL bound test cointegration Ethiopia postharvest post-harvest Pacific municipal market road-side market Honiara Guadalcanal Malaita
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