Clustering optimization in RFM analysis Based on k-Means
RFM stands for Recency, Frequency, and Monetary. RFM is a simple but effective method that can be applied to market segmentation. RFM analysis is used to analyze customer's behavior which consists of how recently the customers have purchased (recency), how often customer's purchases (frequ...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | EJournal Article |
| Published: |
Institute of Advanced Engineering and Science,
2020-04-01.
|
| Subjects: | |
| Online Access: | Get fulltext |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|