Optimal Pricing Strategies and Computer Simulation of DCSC with Fairness Preference and Risk-Aversion Members
Firstly, this paper develop a basic two-echelon DCSC model as the comparative benchmark in the general case of the stochastic demand effected by the service level of the retailer, where the manufacturer's optimal direct price, wholesale price and the retailer's optimal retail price were ac...
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| Format: | EJournal Article |
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Institute of Advanced Engineering and Science,
2013-12-01.
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| LEADER | 02412 am a22002773u 4500 | ||
|---|---|---|---|
| 001 | ijeecs2951_4079 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Wei, Guangxing |e author |
| 100 | 1 | 0 | |e contributor |
| 700 | 1 | 0 | |a Lin, Qiang |e author |
| 245 | 0 | 0 | |a Optimal Pricing Strategies and Computer Simulation of DCSC with Fairness Preference and Risk-Aversion Members |
| 260 | |b Institute of Advanced Engineering and Science, |c 2013-12-01. | ||
| 520 | |a Firstly, this paper develop a basic two-echelon DCSC model as the comparative benchmark in the general case of the stochastic demand effected by the service level of the retailer, where the manufacturer's optimal direct price, wholesale price and the retailer's optimal retail price were achieved under Stackelberg game. Then, through incorporate the fairness preference and risk-aversion characteristics into the basic DCSC model, the manufacturer's optimal direct price, wholesale price and the retailer's optimal retail price were obtained under Stackelberg game. At last, by the numerical simulation, the effect of fairness preference and risk aversion level on the optimal pricing strategies and utility of DCSC was examined respectively. The results show that for a DCSC with fairness preference and risk aversion members, the manufacturer and the retailer will choose a reduced price to avoid income risk even if the market demand is stable. Although the decision makers can realize the improvement of their own utility in some circumstances, the utility of the whole supply chain always presents decreasing. DOI: http://dx.doi.org/10.11591/telkomnika.v11i12.3686 | ||
| 540 | |a Copyright (c) 2013 Institute of Advanced Engineering and Science | ||
| 540 | |a http://creativecommons.org/licenses/by-nc-nd/4.0 | ||
| 546 | |a eng | ||
| 690 | |a Dual-Channel Supply Chain (DCSC); Pricing Strategies; Fairness Preference; Risk-Aversion; Service level; Computer Simulation | ||
| 655 | 7 | |a info:eu-repo/semantics/article |2 local | |
| 655 | 7 | |a info:eu-repo/semantics/publishedVersion |2 local | |
| 655 | 7 | |2 local | |
| 786 | 0 | |n Indonesian Journal of Electrical Engineering and Computer Science; Vol 11, No 12: December 2013; 7640-7648 | |
| 786 | 0 | |n 2502-4760 | |
| 786 | 0 | |n 2502-4752 | |
| 786 | 0 | |n 10.11591/ijeecs.v11.i12 | |
| 787 | 0 | |n https://ijeecs.iaescore.com/index.php/IJEECS/article/view/2951/4079 | |
| 856 | 4 | 1 | |u https://ijeecs.iaescore.com/index.php/IJEECS/article/view/2951/4079 |z Get fulltext |