Optimal Pricing Strategies and Computer Simulation of DCSC with Fairness Preference and Risk-Aversion Members
Firstly, this paper develop a basic two-echelon DCSC model as the comparative benchmark in the general case of the stochastic demand effected by the service level of the retailer, where the manufacturer's optimal direct price, wholesale price and the retailer's optimal retail price were ac...
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| Main Authors: | , |
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| Format: | EJournal Article |
| Published: |
Institute of Advanced Engineering and Science,
2013-12-01.
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| Subjects: | |
| Online Access: | Get fulltext |
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