Cognitive Analysis of Product Form Elements

Perception is the most basic form of cognition thinking activity. Consumers' perception image to the product form is based on human's visual perception characteristics, which can be summarized as the overall organization, the constant memory, the simple regulating and the identifiable disc...

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Main Authors: Zhang, Shutao (Author), Su, Jianning (Author), Hu, Chibing (Author), Wang, Peng (Author)
Format: EJournal Article
Published: Institute of Advanced Engineering and Science, 2013-12-01.
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LEADER 02010 am a22003013u 4500
001 ijeecs2955_4083
042 |a dc 
100 1 0 |a Zhang, Shutao  |e author 
100 1 0 |e contributor 
700 1 0 |a Su, Jianning  |e author 
700 1 0 |a Hu, Chibing  |e author 
700 1 0 |a Wang, Peng  |e author 
245 0 0 |a Cognitive Analysis of Product Form Elements 
260 |b Institute of Advanced Engineering and Science,   |c 2013-12-01. 
520 |a Perception is the most basic form of cognition thinking activity. Consumers' perception image to the product form is based on human's visual perception characteristics, which can be summarized as the overall organization, the constant memory, the simple regulating and the identifiable discrimination according to the Gestalt principle. Firstly, the study analyzes the characteristics of consumers' perception image to the product form. Secondly, the evaluation model that is used to simulate consumers' image perceived behavior is build using gray correlation analysis and fuzzy neural network. Finally, the practice example of car side profile design is taken, and the results show that the method is helpful to product form image intelligent design.  DOI: http://dx.doi.org/10.11591/telkomnika.v11i12.3696 
540 |a Copyright (c) 2013 Institute of Advanced Engineering and Science 
540 |a http://creativecommons.org/licenses/by-nc-nd/4.0 
546 |a eng 
690 |a product design; gray correlation analysis; fuzzy neural network; form cognition 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
655 7 |2 local 
786 0 |n Indonesian Journal of Electrical Engineering and Computer Science; Vol 11, No 12: December 2013; 7671-7681 
786 0 |n 2502-4760 
786 0 |n 2502-4752 
786 0 |n 10.11591/ijeecs.v11.i12 
787 0 |n https://ijeecs.iaescore.com/index.php/IJEECS/article/view/2955/4083 
856 4 1 |u https://ijeecs.iaescore.com/index.php/IJEECS/article/view/2955/4083  |z Get fulltext