Examining Merchants' Refusal to Adopt Mobile Payment Systems in Spain
Over the past years, traditional company management has been undergoing major changes regarding the adoption, implementation, and development of new technologies. Even if Internet commerce has the potential to revolutionize consumer behavior and the way merchants communicate with their customers, it...
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Main Authors: | Liébana-Cabanillas, Francisco (Author), Leiva, Francisco Muñoz (Author), Fernández, Juan Sánchez (Author) |
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Format: | Ebooks |
Published: |
IntechOpen,
2017-11-02.
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Subjects: | |
Online Access: | Get Online |
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