Analysis of the Buzz Formation Models: Models of New Marketing

The theme of this chapter was to review differential equation models of diffusion phenomena that have been developed in various fields of research and to conduct a comparative review of the models through the application of actual data. Among the many models created for diffusion phenomena, the mode...

Full description

Saved in:
Bibliographic Details
Main Author: Oheki, Jun (Author)
Format: Ebooks
Published: IntechOpen, 2018-09-12.
Subjects:
Online Access:Get Online
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 01870 am a22001933u 4500
001 intechopen_books_6643
042 |a dc 
100 1 0 |a Oheki, Jun  |e author 
245 0 0 |a Analysis of the Buzz Formation Models: Models of New Marketing 
260 |b IntechOpen,   |c 2018-09-12. 
500 |a https://mts.intechopen.com/articles/show/title/analysis-of-the-buzz-formation-models-models-of-new-marketing 
520 |a The theme of this chapter was to review differential equation models of diffusion phenomena that have been developed in various fields of research and to conduct a comparative review of the models through the application of actual data. Among the many models created for diffusion phenomena, the models examined in this chapter are large number models that explain macro changes. These models were developed in various research fields. However, comparing these models reveals that although many models are used only for individual fields of study, mathematically similar models are often observed. It is not necessarily apparent the type of model that would be most effective for any specific diffusion phenomena case. Applications of specific models can be observed by reviewing individual research examples. However, the effectiveness of each model is not clarified in the absence of a comparison across various models. The purpose of this chapter was to apply various models to different types of data, and thereby verify the suitability of each model to specific phenomena. 
540 |a https://creativecommons.org/licenses/by/3.0/ 
546 |a en 
690 |a Human Resource Planning for the 21st Century 
655 7 |a Chapter, Part Of Book  |2 local 
786 0 |n https://www.intechopen.com/books/6643 
787 0 |n ISBN:978-1-78923-688-0 
856 \ \ |u https://mts.intechopen.com/articles/show/title/analysis-of-the-buzz-formation-models-models-of-new-marketing  |z Get Online