A New Paradigm in Customer Relationship Management
This chapter details around the new paradigm within Customer Relationship Management that the industry is going through. It covers topics like Customer Expectations, different levels in Customer Satisfaction, types of Customers especially talking about Millennial's and their mindset with respec...
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IntechOpen,
2020-06-03.
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| LEADER | 01626 am a22001933u 4500 | ||
|---|---|---|---|
| 001 | intechopen_books_7729 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Nunna, Bhanu Prakash |e author |
| 245 | 0 | 0 | |a A New Paradigm in Customer Relationship Management |
| 260 | |b IntechOpen, |c 2020-06-03. | ||
| 500 | |a https://mts.intechopen.com/articles/show/title/a-new-paradigm-in-customer-relationship-management | ||
| 520 | |a This chapter details around the new paradigm within Customer Relationship Management that the industry is going through. It covers topics like Customer Expectations, different levels in Customer Satisfaction, types of Customers especially talking about Millennial's and their mindset with respect to the expectations of a certain product, and how the customer relationship is changing the game in the market. This chapter also covers some of the key sections such as how Customer relationship management and information technology are playing a key role to enable firms to achieve their goals and targets. Finally, it summarizes some of the key successful best practices to be adopted by firms which can help build trust and relationship with their customers. There by increasing the revenue and customer satisfaction creating win-win situation for both parties. | ||
| 540 | |a https://creativecommons.org/licenses/by/3.0/ | ||
| 546 | |a en | ||
| 690 | |a Customer Relationship Management and IT | ||
| 655 | 7 | |a Chapter, Part Of Book |2 local | |
| 786 | 0 | |n https://www.intechopen.com/books/7729 | |
| 787 | 0 | |n ISBN:978-1-83880-319-3 | |
| 856 | \ | \ | |u https://mts.intechopen.com/articles/show/title/a-new-paradigm-in-customer-relationship-management |z Get Online |