Core Concepts of Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is thegeneral purpose of any business. It is also a fundamenta...
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| 042 | |a dc | ||
| 100 | 1 | 0 | |a BURNETT, John |e author |
| 245 | 0 | 0 | |a Core Concepts of Marketing |
| 500 | |a http://oer.library.unej.ac.id//index.php?p=show_detail&id=284 | ||
| 500 | |a 330 BUR c | ||
| 520 | |a Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is thegeneral purpose of any business. It is also a fundamental definition of marketing. Thistext introduces students to the marketing strategies and tools that practitioners use tomarket their products. | ||
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| 690 | |a Marketing | ||
| 690 | |a 330 | ||
| 691 | |a Zurich/Mexico | ||
| 655 | 7 | |a Text |2 local | |
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