When Media Are New: Understanding the Dynamics of New Media Adoption and Use
The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the...
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Main Authors: | CAREY, John (Author), ELTON, Martin C. J. (Author) |
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Format: | Ebooks |
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Online Access: | Get Fulltext |
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