ANALISIS PENGARUH KUALITAS PELAYANAN, KEPUASAN PELANGGAN, DAN NILAI PELANGGAN DALAM MENINGKATKAN LOYALITAS PELANGGAN ASRI MOTOR (Studi Pada Pelanggan Asri Motor Semarang)

The aims of this research are to determine the effects of service quality, customer satisfaction, and customer value toward the customer loyalty of Asri Motor Semarang. The Variable in this study consists of four variable, where in the first stage the variable customer satisfaction and customer valu...

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Main Authors: SAFITRI, Saptianipo Aprilia (Author), SUGIONO, Sugiono (Author)
Format: Academic Paper
Udgivet: 2014-11-14.
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Online adgang:http://eprints.undip.ac.id/45239/
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