MEMBANGUN KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN (Studi pada Toko Essy's Brownies Semarang)

This study aims to determine how much influence the product, price, location, and promotion to the buying decision that can build customer satisfaction in stores Essy's Brownies Semarang. This study uses four independent variables are product, price, location, and promotion, customer satisfacti...

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Bibliographic Details
Main Authors: MAGENTA, Djanur (Author), SUGIARTO, Y (Author)
Format: Academic Paper
Published: 2015-02-16.
Subjects:
Online Access:http://eprints.undip.ac.id/45435/
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