ANALISIS PENGARUH PROMOSI DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI EMOTIONAL RESPONSE (Studi Kasus Pada Matahari Dept Store Cabang Paragon Mall Semarang)
The background of this research by more and more developing a wide range of retail, but in recent years a decline in consumer shopping behavior in Supermarket / Hypermarket. This study aims to provide empirical evidence whether Promotions and Store Atmosphere effect on Emotional Response and impact...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-01.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45458/ |
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