ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTOR SPORT YAMAHA BYSON DI KOTA SEMARANG

This research was based by a decrease in sales of sport motorcycle Yamaha Byson within the first half in 2012-2014. The sales decline is one indication of a decrease in consumer purchasing decisions against the Yamaha Byson products. This research aimed to examine the effect of product quality, bran...

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Bibliografiset tiedot
Päätekijät: SUTJIPTO, Norman Ardiansyah (Tekijä), SUTOPO, Sutopo (Tekijä)
Aineistotyyppi: Academic Paper
Julkaistu: 2014-12-31.
Aiheet:
Linkit:http://eprints.undip.ac.id/45464/
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http://eprints.undip.ac.id/45464/

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