ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTOR SPORT YAMAHA BYSON DI KOTA SEMARANG
This research was based by a decrease in sales of sport motorcycle Yamaha Byson within the first half in 2012-2014. The sales decline is one indication of a decrease in consumer purchasing decisions against the Yamaha Byson products. This research aimed to examine the effect of product quality, bran...
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| Principais autores: | , |
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| Formato: | Academic Paper |
| Publicado em: |
2014-12-31.
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| Acesso em linha: | http://eprints.undip.ac.id/45464/ |
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http://eprints.undip.ac.id/45464/3rd Floor Main Library
| Área/Cota: |
A1234.567 |
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| Cópia 1 | Disponível |