PENGARUH DIFERENSIASI PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS PADA BENGKEL "OCEAN AUTO WHEELS" DI SEMARANG

Purchase decision is the selection of two or more alternative choice of consumers in the purchase. Every day consumers make decisions about every aspect of daily life. If consumers have a choice between making a purchase and do not make a purchase or option to use the time, then the consumer is in a...

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Auteurs principaux: AMALYA, DIAN EMMY (Auteur), KHASANAH , Imroatul (Auteur)
Format: Academic Paper
Publié: 2015-03-24.
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Accès en ligne:http://eprints.undip.ac.id/45678/
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