ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PERPINDAHAN MEREK SEPEDA MOTOR MATIC YAMAHA KE HONDA (Studi Kasus pada Masyarakat Kota Semarang)
Total sales of Yamaha motorcycles between 2012 and 2014 decreased , on the other hand Honda has increased , in which the other motor brands tend to stagnate . Among the several factors that led to the transfer of the brand Yamaha to Honda allegedly due to product quality , brand image and price . Th...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-02-20.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45695/ |
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http://eprints.undip.ac.id/45695/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |