ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Mie Nges-Nges Banyumanik Semarang)

This research was made based on a decrease in sales of Mie nges-nges in the period 2013 to 2014. The decline in sales can be formulated how consumers behave in a purchase decision amid the many culinary options in the area of Banyumanik Semarang. This study aimed to examine the effect of product qua...

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Glavni autori: PARAMITHA, Mariska Deasy (Autor), KHASANAH , Imroatul (Autor)
Format: Academic Paper
Izdano: 2015-03-09.
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Online pristup:http://eprints.undip.ac.id/45700/
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