ANALISA PENGARUH DESAIN PRODUK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP CITRA MEREK UNTUK MENINGKATKAN MINAT BELI KONSUMEN SEPATU ADIDAS ORIGINAL (Studi Kasus pada Masyarakat di Kota Semarang)
The problem in this research is the product of adidas shoes top brand index decline in 2012-2014. This reaserch aims to test the strength of the product design, quality of the product and price perception against a brand image to improve purchase intentiont on a shoes adidas (a case study in Semaran...
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| Glavni autori: | , |
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| Format: | Academic Paper |
| Izdano: |
2015-06-26.
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| Online pristup: | http://eprints.undip.ac.id/46146/ |
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http://eprints.undip.ac.id/46146/3rd Floor Main Library
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| Primjerak 1 | Dostupno |