ANALISIS PENGARUH KOMPETENSI WIRAUSAHA DAN KEMAMPUAN MENGINDERA PASAR TERHADAP KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA PEMASARAN Studi Kasus pada Usaha Mikro, Kecil dan Menengah Kota Semarang
The background of this study is the sales decline of Micro and Small Business Enterprise (MSBE) in Semarang, and the controversy of the research findings about the influences of Entrepreneurial Competence, Market Sensing Capability and Competitive Advantage towards Marketing Performance. The number...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-06-11.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46150/ |
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