ANALISIS PENGARUH CELEBRITY ENDORSER DAN PROMOSI PENJUALAN TERHADAP KEUNGGULAN MEREK SERTA PENGARUHNYA TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA MIO (Studi Kasus pada Warga di Kota Semarang)
This study aimed to analyze the effects arising from the celebrity endorser and sales promotions on brand advantage and its influence on purchase intention from Yamaha Mio motorcycles. The variables used in this study is celebrity endorser and sales promotion as an independent variable, then the bra...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-04-28.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46494/ |
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