REPRESENTING IMAGE AND TARGETED CUSTOMER OF SUB-BRANDS CIGARETTE PRODUCT THROUGH THE TAGLINE OF GUDANG GARAM ADVERTISEMENTS
Perusahaan rokok biasanya menggunakan berbagai macam strategi untuk mempromosikan produknya. Pembuatan slogan yang menarik untuk iklan dapat membangun posisi produk dan ketertarikan pembeli. Penelitian ini bertujuan untuk menjelaskan bagaimana Gudang Garam menampilkan gambaran dari produknya melalui...
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Main Author: | Fatmawati , Vinta (Author) |
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Format: | Academic Paper |
Published: |
2015.
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Subjects: | |
Online Access: | http://eprints.undip.ac.id/46636/ |
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