ANALISIS PENGARUH CITRA MEREK, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Studi Kasus pada Konsumen Nike di Kota Semarang)
Nowadays, the competition on sport shoes is getting more competitive. Each company design sport shoes with the best quality. The purpose of this research is to explain the effect of brand image, product design, and product quality influencing on purchasing decision of Nike's sport shoes and als...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-07-09.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46782/ |
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