PENGARUH ETNOSENTRISME KONSUMEN, PERSEPSI HARGA DAN KEMENARIKAN ATRIBUT TERHADAP SIKAP PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus : Produk Elektronik Polytron di Kota Semarang)
The growing adoption of the world trade liberalization, to encourage the Indonesian government to be more open to the entry of products from other countries, especially electronic products. Polytron Products is one of the local electronic product that is able to survive amid the many imported produc...
Saved in:
Main Authors: | KURNIANTO, Muhdi (Author), WIDIYANTO, Ibnu (Author) |
---|---|
Format: | Academic Paper |
Published: |
2015-09-10.
|
Subjects: | |
Online Access: | http://eprints.undip.ac.id/47061/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
ANALISIS PENGARUH PERSEPSI HARGA, KEMENARIKAN PRODUK, DAN KECEPAT TANGGAPAN KARYAWAN TERHADAP KEPUASAN PELANGGAN DAN IMPLIKASINYA TERHADAP MINAT LOYALITAS (Studi kasus pada Takoyaki 48 Semarang)
by: PUTRI, Noventia Karina, et al.
Published: (2015) -
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Telkomsel
by: YOGHATAMA, Farhan Dhia
Published: (2022) -
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
by: Akbari, Birza Hutama
Published: (2016) -
Pengaruh Atribut Produk terhadap Keputusan Pembelian pada Akun Premium Spotify di Jember
by: PUTRA, Azis Ghazali Wachyudi
Published: (2019) -
Pengaruh Atribut Produk Dan Citra Merek Terhadap Keputusan Pembelian Roti Ceria Jember
by: Ramadhania, Suci
Published: (2019)