PENGARUH ETNOSENTRISME KONSUMEN, PERSEPSI HARGA DAN KEMENARIKAN ATRIBUT TERHADAP SIKAP PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus : Produk Elektronik Polytron di Kota Semarang)
The growing adoption of the world trade liberalization, to encourage the Indonesian government to be more open to the entry of products from other countries, especially electronic products. Polytron Products is one of the local electronic product that is able to survive amid the many imported produc...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-09-10.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/47061/ |
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