THE IMPACT OF BRAND IMAGE AND BRAND AWARENESS ON REPURCHASE INTENTION THROUGH PERCEIVED QUALITY (Study on Lake Toba, North Sumatera)
Nowadays, Tourism, one of the Indonesian foreign exchange has been giving high role in raising the Indonesia GDP. Number of tourist in Indonesia is increasing significantly. Whereas, the number of the local visitors who came to Lake Toba (one of the biggest tourism place in Indonesia) increasing slo...
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Main Authors: | SIBORO, Mindo Yumanda (Author), SOESANTO, Harry (Author) |
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Format: | Academic Paper |
Published: |
2015-09-23.
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Online Access: | http://eprints.undip.ac.id/47242/ |
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