ANALISIS PREFERENSI KONSUMEN PENGGUNA JASA MASKAPAI PENERBANGAN UNTUK RUTE SEMARANG-JAKARTA DENGAN METODE CHOICE-BASED CONJOINT (FULL PROFILE) (Studi Kasus di Bandara Internasional Ahmad Yani Semarang)

Airline services nowadays become one of the highly coveted options by many consumers for long-distance transportation. The increasing numbers of users makes airlines tightly compete each other to attract consumers' interest. Thus, analysis to consumer preference has always been the starting poi...

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Autor Principal: SINAGA, VIERGA DEA MARGARETHA (Author)
Formato: Academic Paper
Publicado: 2015-10-30.
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Acceso en liña:http://eprints.undip.ac.id/47474/
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