ANALISIS EKUITAS MEREK DALAM MENINGKATKAN MINAT BELI ULANG PRODUK HI-LO DI SEMARANG

Brand equity is the result of consumer perceptions influenced by several factors. Brand equity can not be easily understood without taking into account the factors that make up the brand equity in the minds of consumers. Brand equity is a form of consumer response to differences in awareness and bra...

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Manylion Llyfryddiaeth
Prif Awduron: KUSNANDAR, Andrie (Awdur), Wahyudi, Sugeng (Awdur), Sufian, Syuhada (Awdur)
Fformat: Academic Paper
Cyhoeddwyd: 2012.
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Mynediad Ar-lein:http://eprints.undip.ac.id/47598/
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http://eprints.undip.ac.id/47598/

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