ANALISIS EKUITAS MEREK DALAM MENINGKATKAN MINAT BELI ULANG PRODUK HI-LO DI SEMARANG
Brand equity is the result of consumer perceptions influenced by several factors. Brand equity can not be easily understood without taking into account the factors that make up the brand equity in the minds of consumers. Brand equity is a form of consumer response to differences in awareness and bra...
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| Autores principales: | , , |
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| Formato: | Academic Paper |
| Publicado: |
2012.
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| Materias: | |
| Acceso en línea: | http://eprints.undip.ac.id/47598/ |
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http://eprints.undip.ac.id/47598/3rd Floor Main Library
| Número de Clasificación: |
A1234.567 |
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| Copia 1 | Disponible |