STUDI MENGENAI PERAN KUALITAS LAYANAN DALAM MEMBENTUK KEPUASAN DAN SIKAP PELANGGAN TERHADAP MEREK, SERTA KONSEKUENSINYA PADA MINAT MEREFERENSIKAN MEREK (Studi pada Salon Lie Kuang® di Kota Semarang)
The purpose of this study is to explore theoretical model on research gap about of service quality on referencing intention to brand by adding intervening variable, brand attitude, through the influence of customer satisfaction. The object of research in this study is the Lie Kuang Hair and Beauty S...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Izdano: |
2012.
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| Teme: | |
| Online dostop: | http://eprints.undip.ac.id/47697/ |
| Oznake: |
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