PENGARUH KREATIVITAS IKLAN DAN KREDIBILITAS ENDORSER TERHADAP EFEKTIFITAS IKLAN (Studi Kasus Pada Iklan Olay Natural White Di Kota Semarang)
Olay personal product performance data in 2011 showed that TOM of Olay brand was 3.8 lower than the advertising TOM 11.0, which means that consumer recall of Olay ad is much higher compared to its products itself, it means consumers are more aware of its brand than the product itself. This indicates...
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| Format: | Academic Paper |
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2012.
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| Accès en ligne: | http://eprints.undip.ac.id/47705/ |
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