ANALISIS PENGARUH PERSEPSI KUALITAS PRODUK DAN KUALITAS PESAN IKLAN TERHADAP CITRA MEREK YANG BERDAMPAK PADA KEPUTUSAN PEMBELIAN (Studi pada Handphone NOKIA di Kota Semarang)
The scores of TOM Ad, TOM Brand and Brand Share in 2009-2011 were decreased with declining market share in 2009 of 36.8 to 30.3 in 2010 as well as the year 2011 decreased to 22.8. This also happened on the Nokia mobile phone sales which was declined in the last 2 years. In 2010 Nokia sold 111.5 mill...
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| Format: | Academic Paper |
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2012.
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| Online Access: | http://eprints.undip.ac.id/47710/ |
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