ANALISIS PENGARUH KEBERAGAMAN PROGRAM WISATA, MUTU PROGRAM WISATA, DAN MUTU PELAYANAN TERHADAP KEPUASAN WISATAWAN DALAM MENINGKATKAN POSITIF WORDS OF MOUTH (Studi pada Agrowisata Kebun Buah Plantera Fruit Paradise, Desa Sidokumpul, Kecamatan Patean, Kabupaten Kendal)
This research paper aims is to analyze the influence of programs variety, programs quality, service quality on tourist satisfaction which increase positive words of mouth (WOM) communication. 100 respondents from Plantera Fruit Paradise Agrotourism were selected as sample. Sample are taken through a...
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| Autores principales: | , , |
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| Formato: | Academic Paper |
| Publicado: |
2012.
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| Materias: | |
| Acceso en línea: | http://eprints.undip.ac.id/47716/ |
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