STUDI PERSEPSI MASYARAKAT TERHADAP BRAND IMAGE KOTA SEMARANG

Nowdays, city has become a product, which can be named through city branding. It has been realized seeing the development of a city not only be measured by the physical development, but also non physical development. Moreover, in this regional autonomy, the city government is expected to fulfill its...

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Autores principales: HAPSORO, Bayu Bagas (Autor), WIDIYANTO, Ibnu (Autor), SOESANTO, HARRY (Autor)
Formato: Academic Paper
Publicado: 2013.
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Acceso en línea:http://eprints.undip.ac.id/48079/
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