ANALISIS PENGARUH EKUITAS MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Empiris pada Produk Sanitaryware Merek INA)
Brand equity is the result of consumer perceptions influenced by several factors. Brand equity can not be easily understood without taking into account the factors that make up the brand equity in the minds of consumers. Brand equity is a form of consumer response to differences in awareness and bra...
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| Format: | Academic Paper |
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2013.
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| Online Access: | http://eprints.undip.ac.id/48105/ |
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