STUDI TENTANG MENINGKATKAN MINAT MEREFERENSIKAN MELALUI KEPERCAYAAN NASABAH (Studi pada PT. Bank Bukopin Cabang Yogyakarta)

The purpose of this research is to test the influences of company reputation, perceived usefullness and perceived of risk on customer satisfaction and customer trust to increase reference intention. Using these variables, the usage of these variables are able to solve the arising problem within Buko...

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Main Authors: SYAGATA, Ganang Syahbi (Author), WIDIYANTO, Ibnu (Author), SOESANTO, HARRY (Author)
Format: Academic Paper
Udgivet: 2014.
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Online adgang:http://eprints.undip.ac.id/48264/
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